Cleveland was not exactly known for having the best luck with sports. But what Cleveland did have was LeBron James. Then, like a small-town film protagonist with dreams of Something Bigger, he decided to leave the Midwest for New York City
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It’s been almost ten years since the fateful day “We Are LeBron” debuted, and I’m still no closer to understanding how it happened. I have so many questions, namely: Why “We Are the World”? Maybe, if we had used an iconic charity single originally recorded by a supergroup of artists pleading for world peace to stay on our basketball team in an ironic way, it would have been hilarious. Maybe. Unfortunately, “We Are LeBron” was deeply, devastatingly, cringe-inducingly sincere.
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