Vision Pro's Visual Search app might challenge Google Search more than generative AI like ChatGPT - here's why.
. Not only that, but I expect Visual Search to grow into a massive threat to Google Search. It may actually be an even bigger threat to Google than ChatGPT.When ChatGPT first arrived, some were quick to claim the generative AI tool might impact Google’s ad-based Search business. I was never a subscriber to that line of thinking.
And yes, ChatGPT is a lot more popular than Vision Pro, and it’ll have hundreds of millions of users compared to Apple’s spatial computer. But I’ll explain why I think Visual Search will be such a threat to Google.Google Search is a main cash-maker for Google. That’s why online search is so important. Google makes billions each quarter, with Search being at the core of its business. Ad revenue for the March 2023 quarter sat at. That’s out of the $69.
But the Vision Pro will be extremely important to Apple’s post-iPhone era. It’ll set the principles of spatial computing, which Apple will use to build towards sophisticated AR glasses. And Visual Search will sit at the center of it. Apple may very well let you set Google Search as the default engine powering Visual Search. Visual Search will likely work with online content, considering that you’ll use apps and web browsers with the Vision Pro.Vision Pro will change the way you search. Rather than going to Google.com for questions, you’ll just look around you and ask for information. And I’d venture to guess that Apple will want to power Visual Search with its own search engine.
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