Counting bodies, desperately raising funds, finding herself no longer able to cry … Running a media start-up in war-torn Ukraine has re-focused Olga Rudenko on the importance of the job. | Emily Sheffield
, and her CEO, 32-year-old Daryna Shevchenko, in early May over Zoom. As we chat, Shevchenko, who is crouched over her laptop in her fifth-floor flat in Kyiv, her glasses balanced on her nose, frequently breaks off our conversation to mutter about air-raid sirens, telling me blithely she should really carry on this conversation from the refuge of her bathroom, the safest place should a missile strike.
“Putin is trying to take away something we spent so much time building … Ukraine wasn’t given anything; we built it ourselves.” We hatch a plan that day for them both to travel to the UK – a feat I am still amazed they pull off in five weeks, given the challenges of getting Ukrainians a UK visa. As well as raising awareness and funds for their own business, the two women and their chief financial officer, Jakub Parusinski, have also founded the Fix, a broad fundraising campaign for independent free media in Ukraine, much of which is under serious financial pressure, never mind operating in a war zone.
Rudenko was sent to count the bodies of protesters in makeshift hospitals around the capital. The revolution finally culminated in
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