These hampers full of useless clutter have nothing to do with the true spirit of the season, says freelance writer Amelia Tait
Listen, if a pumpkin-shaped candle makes you happy, I can think of no reason you shouldn’t buy it . But at the same time, we mustn’t mistake marketing pressure for personal choice. In 2010,that supermarkets had spent the early noughties “massively increasing” their range of Halloween goods – fancy dress proprietor Emma Angel theorised that vampire media such as True Blood and Twilight had led to more adults buying into the season.
New products don’t appear out of thin air like ghosts; companies spend millions on elaborate creations, bolting bits together like Dr Frankenstein. Then they pay influencers to make you think you need things that you’ll ultimately throw in the bin.about the pressure to buy into the boo – “Parents have got enough stuff to worry about,” said Newcastle-based TikToker Mandy Charlton in aTikTok.
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