Dotdash bought Brides, Byrdie, and MyDomaine this year and plans to expand them with events, direct-to-consumer products.
Dotdash has grown by shunning the sexier parts of the web like news and celebrity gossip in favor of service content that has a long shelf life.by relaunching it as sites like Verywell and The Spruce and speeding them up, stripping out the low-quality content, and removing annoying ads, and he said he thought there was a chance to do the same for beauty content. So he bought three beauty-oriented sites and hired experts in Leah Wyar from Hearst and Melissa Guy from Refinery29 to help run them.
Then there's Byrdie, which had just 5.3 million unique visitors in July, making it the 16th biggest beauty/fashion site.Dotdash's point is that those bigger sites cover a lot of things besides makeup and are slow and crammed with ads that turn off users. "It's cluttered, but I don't think it's cluttered with places that are doing it right," Guy said of online beauty sites.
The cornerstone of Dotdash's plan is Byrdie, which started in 2013 and is written mostly by beauty-obsessed contributors. The site describes itself as being"committed to creating an inclusive space that lifts up diverse voices and celebrates the unique beauty found in each of us." Sample articles:
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Team Poised to Play Spoiler in the PostseasonContrary to conventional wisdom, the Atlanta Braves believe somebody could beat the Dodgers, Yankees and Astros—and that “somebody” should be them
Read more »
Meghan Trainor Preps ‘Friends’ Theme Song Cover for Show’s 25th AnniversaryMeghan Trainor will release a cover of the Rembrandts’ “I’ll Be There For You,” Friends’ beloved theme song, in honor of the upcoming 25th anniversary of the show
Read more »
Stories from Below the LineAnimal wranglers, prop masters, stunt performers, food stylists, costume designers, Foley artists, and more explain how they quietly shape Hollywood
Read more »
U.S. Coast Guard Flexes Cyber MusclesWhile the Coast Guard is better known for its more visible efforts in disaster relief or catching smugglers, it has been quietly building its capabilities in cybersecurity for years
Read more »
Kaia Gerber, Gigi Hadid and More Do Fashion Month Airport Hair, Four WaysHere is how supermodels like KaiaGerber and GiGiHadid do Fashion Month airport beauty:
Read more »
UZ’s Liquid Eyeliner Has the Best Color Range of the YearHere’s photographic proof that this Best of Beauty winner deserves all the praise.
Read more »