The frozen food giant has already started including air fryer cooking instructions on products
The aisle, featuring 250 plus products, aims to meet the soaring demand from customers 'driven by the explosive surge' in air fryer use.
The findings of the campaign, including that 46% of Brits have either personally bought an air fryer, or someone in their household has in the last five years, served as the catalyst for the pilot air fryer aisle. Utilita Energy’s latest research has revealed the average annual saving when switching from an electric cooker to an air fryer is £80.50.
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