The frozen supermarket giant announced a third of its range is now available in their Mix & Match multibuy offer
The frozen supermarket giant announced a third of its range is now available in their Mix & Match multibuy offer. The range allows customers to buy multiple essential weekly items for lower prices across a number of food categories.
Sections include 3 for £3, focusing on morning goods and bread; 3 for £5, cross-category products but focussed on own label and branded chilled products, and 3 for £10, Iceland’s original frozen food which now includes grocery and non-food items.In addition to the mix-and-match items, prices have been slashed on individual product purchases. They include:
The change comes as Iceland promises to invest £26m annually to help ensure prices stay low and it remains the leading competitor in the "supermarket price war."
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