Brand cofounder Ye Shouzeng revealed that the next show will be held on the vegetation-filled rooftop of its soon-to-be-revealed Icicle Industrial Park on the outskirts of Shanghai.
, the Chinese fashion label with a decade-old design studio and large stores in Paris, kickstarted the spring 2024 edition ofThe collection featured print shirts; check trenches; A-line dresses in summer-ready fabrics like linen and hemp, and elegant suitings in Guandong gauze, a traditional Chinese textile made from yam juice-dyed silk.
“Icicle as a brand has always favored simplicity. So the show itself is very clean. No dazzling performance or spectacle set. The only thing we added to the Xintiandi venue was the cream-colored carpet. The looks are minimalistic and understated as usual,” he added.”If one goes straight to cursive writing style, we’d call it amateurish. We make clothes in serious regular script style, one stroke at a time. It shows that we would stick to something for a very long time.
“The result has been overwhelmingly positive. In a way, we managed to stay ahead of the competition because we integrated European talents with China’s sophisticated supply chain and sizable market early on,” Ye added.Another example of Icicle’s long-term vision is the soon-to-be-revealed industrial park in Songjiang on the outskirts of Shanghai.
He anticipates that the industrial park will not only increase production capability to better serve the expansion of Icicle and Carven, but it can become a platform to facilitate emerging talent and brands the company might invest in in the future. “We have little brand recognition here . Consumers don’t know about us, but those who come upon us, love what we are offering. We are taking a long view here. The business in Paris varies since the market is still recovering. But as you can see, both of our Paris flagships are huge. It shows our commitment to Paris. We are not going anywhere,” he added.With regard to domestic expansion, Ye said Icicle won’t move further into lower-tier cities.
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