A new generation of traveller has arrived and the way they want to travel is wildly different to days gone by, but there are a few things that will never change.
Thousands of young Australians will flee the bitter chill this winter and grit their teeth through a 14 plus hour cattle class journey to the European continent.
“There is a kind of loneliness epidemic, they were shut off from the world for some time and lots has changed now they are coming back into it,” she said. “They know what they want to do and see and they are highly influenced by pop culture,” Ms Ambler said of the brand’s core audience. “It’s a very sought-after job, they have to write a 30,000 word thesis. Then they go on a 60-day training trip. It’s like survivor, you either make it to the end of you don’t. It’s pretty cutthroat,” Ms Ambler said.
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