Franco Cozzo, the iconic Melbourne furniture salesman known for his unique sense of humor, has passed away at the age of 88. Cozzo's friend and business owner Tony Cavallaro remembers him as a jokester and a larger-than-life persona in the Melbourne suburb of Footscray. Cozzo's do-it-yourself television commercials featuring his vibrant furniture and multilingual blend were popular in the 1980s and '90s.
"No other people are popular like Franco Cozzo in Melbourne " — that's how the iconic Melbourne furniture salesman described himself in a 2022 documentary. It's unclear whether the statement was meant to be serious or humorous, but Cozzo — who died this week at the age of 88 — was never afraid to laugh at himself. Cozzo's unique sense of humour is the first thing that his friend Tony Cavallaro remembered about him.
"He loved to joke!" said Cavallaro, who also owns a business in the Melbourne suburb of Footscray, an area that hosted one of Cozzo's furniture showrooms. "He is going to be missed. He was the largest persona in Footscray. How many people have you heard that don't say Footscray, they say Foot-a-scray? It's sort of stuck in people's minds." In the 1980s and '90s, Melburnians were waking up and going to bed with his do-it-yourself television commercials, which featured Cozzo's vibrant, baroque furniture accompanied by his blend of English, Italian, and Greek
Franco Cozzo Melbourne Furniture Salesman Humor Footscray Television Commercials
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