Iconic Third Ward bakery forced to close as rising costs, changing neighborhood take their toll

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Iconic Third Ward bakery forced to close as rising costs, changing neighborhood take their toll
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The daughters of Myrtle Jackson, the founder of Ms. Myrtle's Bakery Shoppe, say the business will close after the 2023 holiday season. The bakery was a staple in the community for 23 years and employed three generations of their family.

bakery that has been a staple in the community for over two decades is set to close its doors for good by the end of the year, due to its mounting financial challenges.

For three generations, the Jackson family has been the heart and soul behind the success of Ms. Myrtle's Bakery Shoppe. Known for their delectable treats and incredible customer service, the bakery has been a hub for birthday celebrations, weddings, and countless memorable moments.Andrea Jackson and Rosharon Cotton, the daughters of the late Myrtle Jackson, have worked tirelessly to preserve their mother's dream and uphold the legacy of the bakery.

One major factor contributing to the bakery's closure is the changing landscape of the neighborhood. New housing developments have altered the demographics of the area, leading to an increase in monthly rent and a shift in the customer base. As a result, the bakery has been forced to raise its prices to accommodate the changing economic environment, causing a loss of loyal customers.

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