‘If people are upset, we’re doing something right’: the artists subverting the language of ads

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‘If people are upset, we’re doing something right’: the artists subverting the language of ads
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Collectives such as Pattern Up use the visual signifiers of well-known brands to deliver satirical statements. ‘It’s something everyone can relate to – which is dark,’ they say

. Top Tories including Liz Truss, Penny Mordaunt and Jacob Rees-Mogg were unseated by discontented constituents. But, a few days before, something a wee bit different took place: a Portaloo moment.

Pattern Up are part of a new movement of guerrilla creatives making mischief to make a statement. Armed with parody posters, fake objects and eyecatching installations, these artists mostly choose to stay anonymous and put up their art undercover at night, ready to be discovered by bleary-eyed commuters in the morning. Often, they join forces, working as a loose collective.

Elsewhere in Brum, multimedia creative Imbue stuck cigarette packet-style warning labels to tabloid front pages on supermarket shelves ahead of the election. “It was half a joke and half a real idea,” he says. Two decades after raiding his college’s art supplies to make his own stickers, he now produces large installations, including a blood-dripped cashpoint currently stored in Wolf’s studio.

The subvertisers’ playful approach is good fodder for social media feeds. “I find it fascinating watching my stuff go viral, seeing this thing travelling around the world in different languages and getting passed back to me. It’s like a creature or an organism that we can’t see,” Wolf says. Across the world, thousands of Instagram followers are buying the artists’ prints and downloading pdf templates, sticking up posters in their own cities and helping to spread the word.

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