Disney+ is likely to introduce live sports in Australia, which could have a significant effect on Foxtel’s streaming business as HBO’s Max also prepares to launch.
Disney+ is likely to introduce live sports content in Australia in a move that could have major implications for the long-running relationship between Foxtel and sports broadcasting giant ESPN.
ESPN is in the midst of a strategy overhaul, having introduced an ESPN ‘tile’ to Disney+ for US audiences in December, with plans to launch its own standalone streaming service later this year, though it will not be available to Australian audiences. It also introduced ESPN to Disney+ in Latin American markets last year.
While ESPN launches its own direct-to-consumer strategy, Foxtel’s new owner DAZN is building a direct competitor as it attempts to become the global home of sports streaming.
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