h/t to Joey Barba and Javier Bandera, two West L.A. kids who created the brand that now has a cult following.
Barba and Bandera aren’t interested in long elucidations. Why would they be? Their pieces sell out quicker than it would take anyone not in the know to perform a Google search.
A mutual friend put Barba in touch with Bandera, a Cal State L.A. alum who was starting a digital garment printing business while working at a footwear boutique. Barba and Bandera clicked immediately. They bonded over the shared experience of waking up at the crack of dawn to do manual labor jobs with their immigrant dads all over L.A. Bandera’s father, who came to this country from Mexico City in the 1980s, ran a mobile car washing company.
“I will literally be gardening tomorrow,” Barba says, laughing. Never mind that the world is starting to catch on. In 2019, one of their collections was being sold at Fred Segal. Soon, they’ll release their first collection at Nordstrom. “There’s been situations where I have my big hat on and my blower and I’m taking a call from Nordstrom. They have no idea.”
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