Disney Chairman and CEO Bob Iger sat for an interview with CNBC's David Faber on Thursday to discuss the launch of its new streaming platform, Disney+.
div > div.group > p:first-child"> Disney Chairman and CEO Bob Iger told CNBC's David Faber on Thursday that the company's new streaming platform has an edge over rival streaming service Netflix.
Disney announced Thursday at the company's investor day that Disney+ will be available starting on November 12 for $6.99 per month or $69.99 per year. The new service will allow customers unlimited downloads so that content can be viewed offline.The importance of Disney+ is difficult to understate both for Disney as a leading media empire as well as for Iger himself, who's postponed his retirement to see the project through.
"I think there are platform economics that trump license fees to third parties. We can start with the affinity that people have to the brand, they want to be connected to it," he said."But obviously, the ability to have a direct relationship with the consumer gives us — I think — an opportunity to, in having that relationship with them, to monetize much more effectively."
The addition contributes to an already-impressive cast of entertainment studios, including Marvel,"Star Wars" producer Lucasfilm, Pixar and Walt Disney Animation.
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