Charlie Puth will screen a prerecorded performance within the obnoxiously named iHeartLand virtual park on September 9th.
Image: iHeartMediato host events and concerts. The virtual park, which has been given the rather obnoxious name of iHeartLand, is being developed using the game’s creative mode and will feature several different areas.
The State Farm Park stage features a massive screen for watching performances, a red carpet where you can snap selfies, and a lawn area with vendors selling emotes and virtual fireworks in exchange for gold . The gold currency is unique to iHeartLand, but it’s not clear if the emotes are exclusive or available elsewhere increative mode being used to build iHeartLand, this is an independently created experience and is not sponsored, endorsed, or administered by Epic Games.
An important distinction from other virtual concerts, such as the performances from artists like Ariana Grande and Travis Scott in, is that Puth will not feature as a digital avatar. Instead, the show has been prerecorded for a 2D screening on the State Farm Park stage.iHeartLand is part of the media giant’s investments in Web3 and serves as an attempt to market itself to younger audiences. We’ve seen a number of successful marketing stunts in recent years usingconcert being attended by 27.
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