Ikea's lawyers have demanded that the developer of indie game The Store is Closed change its entire look within 10 days, because it claims it looks too similar to its stores.
The letter provided Shaw with a list of what it considers aspects that infringe on Ikea’s branding.
“Your game uses a blue and yellow sign with a Scandinavian name on the store, a blue box-like building, yellow vertical stiped shirts identical to those worn by Ikea personnel, a gray path on the floor, furniture that looks like Ikea furniture, and product signage that looks like Ikea signage,” it reads.In an interview with Kotaku, Shaw disputed claims that the furniture in the game “looks like Ikea furniture”.
“I bought generic furniture asset packs to make this game,” he claimed. “I don’t know what that means.” The lawyers’ letter tells Shaw: “You can of course easily make a video game set in a furniture store that does not look like, or suggest, an IKEA store.” It adds: “You can easily make changes to your game to avoid these problems, especially since you do not plan to release the game until 2024.”However, it also gives Shaw just “ten working days of the date of this letter” to make all its proposed changes.
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