Many retailers won’t survive the economic shock from coronavirus but the furniture giant has cherished the time to expand a key division.
“We have been talking about omnichannel development in retail and the big surprise was we’ve almost tripled our uptake in our online business over this two month period,” he told news.com.au.
The company currently services its online division from a small number of large fulfilment centres but it will now begin stocking deliveries from its many stores scattered across Australia. “This means online customers order as normal but the ones that live in a close primary market area around our stores are going to receive orders from the closest store.Ikea have adopted to the unique trading conditions during the virus. Picture: Julian Finney/Getty ImagesMost of the population across the country experienced the mad rush to set up home work spaces before the lockdown came into effect and would be aware of how severely limited stock became.
“We experienced an enormous uptake, we had a sales increase of about 400 to 500 per cent during a short period for work desks and work chairs.Source:AFPin Sydney last year in its bold plan to adopt to Australian consumers.
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