Imax grossed $95,000 live simulcasting the Kanye West (with special guest Drake) benefit concert at the L.A. Coliseum to 35 Imax theaters — a one-night event Thursday that included seven sell…
“Last week was a big week. We have been wanting to expand the kinds of things we do, to bring new audiences into the theaters, and thinking about all sorts of immersive entertainment and what that can mean,” said Colligan. A key element defining immersive is the presence of other people. Also, “If you blink you’ll miss it. It’s special and it’s fleeting.”
The recent flurry “was not an accident. We wanted to take the opportunity, when we felt ready, to learn a bunch of things. We were given an opportunity to work with Apple and Joel Coen, to work with Disney and Spielberg and Kanye, and then the Gwen Stefani piece came together. And if you have the opportunity, you take it.”
We “can process what we learned and be prepared [heading] into 2022 and lay out a bigger strategy and a bigger slate,” Colligan said.cinematographer Larry Sher was the director of photography for the Kanye show and 20 cameras were used to shoot it, mostly Imax certified digital cameras. The Imax team worked closely with Kanye’s team for two weeks prior to the shoot to design the production for Imax with Amazon joining and assuming oversight of the production the week of show.
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