The 'Super Mario Bros. Movie' and 'Spider Man: Across the Spider-Verse' helped the large-format operator grow.
“Imax continues to be a winner in a dynamic global marketplace for entertainment, as demonstrated by our strong results in the second quarter,” said Imax CEO Richard Gelfond in a statement. “We again proved that Imax can drive results in virtually any business environment thanks to our global scale, asset-lite model, and diversified revenue mix across technology licensing and Hollywood and local language global box office.
Those films were released in what will be Imax’s Q3.“This past weekend demonstrates the paradigm shift at hand in moviegoing, as Imax drove strong double-digit market share with a trio of Hollywood and local releases — led by the stunning performance of— lifting the Company to one of its best weekends of all time at the global box office,” Gelfond said.
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