Impossible Foods CEO slams rivals' 'awful' products that he says help convince shoppers that all plant-based meat alternatives 'suck'

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Impossible Foods CEO slams rivals' 'awful' products that he says help convince shoppers that all plant-based meat alternatives 'suck'
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'Every time someone uses one of those products and it sucks, it's a setback,' Impossible Foods CEO Pat Brown.

Meat giants like Nestlé and Tyson are jumping on the plant-based"meat" bandwagon, following the success of Beyond Meat and Impossible Foods. Impossible Foods CEO Pat Brown told Business Insider that some competitors are rolling out"awful" products, which can hurt other plant-based meat alternative makers. "Every time someone uses one of those products and it sucks, it's a setback" for Impossible Foods, Brown said.

Meat giants like Nestlé and Tyson are jumping on the plant-based"meat" bandwagon, following the success of Beyond Meat and Impossible Foods. Impossible Foods CEO Pat Brown told Business Insider that some competitors are rolling out"awful" products, which can hurt other plant-based meat alternative makers. "Every time someone uses one of those products and it sucks, it's a setback" for Impossible Foods, Brown said.

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