Dennis Woodside of Impossible Foods says all of their products are now ground, but they are starting to work on creating plant-based whole muscle meats like chicken breast and steak. It will take some time for it to be released as the company will not put out products that do not match the flavors and taste of animal products, he adds.
Impossible Foods' latest meatless product is set to hit tables from Thursday: plant-based pork that claims to be tastier and healthier than the real deal.
Speaking in a first-on interview ahead of the launch, Impossible Foods' president Dennis Woodside told CNBC'sHere you have a substitute that tastes just as good but is actually better for you."Pig typically isn't regarded as a healthy product, but here you have a substitute that tastes just as good but is actually better for you," he said.
Meantime, in a recent blind taste test conducted by Impossible Foods, it found that the majority of Hong Kong consumers said they preferred the meatless pork product. Impossible Pork Char Siu Buns are sampled during an Impossible Foods press event for CES 2020 at the Mandalay Bay Convention Center on January 6, 2020 in Las Vegas, Nevada.Impossible's meatless pork debuts at New York's Momofuku Ssam Bar this Thursday, Sept. 23. It will then be available in Hong Kong from Oct. 4 and Singapore later this year. Participating restaurants include U.S. chain Ruby Tuesday, Tim Ho Wan and Hong Kong's Beef & Liberty.
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