Gallup polling has been asking consumers about their favorite alcoholic drinks for 30 years.
Gallup polling has been asking consumers about their most favored alcoholic drinks for 30 years, and over that time, beer has been more popular than liquor and wine in every poll except for five. Today, some 37% of drinkers say they drink beer most often, while 31% prefer liquor and 29% favor wine.
“Although it continues to hold on to the top spot, beer is less dominant now than at points in the 1990s and early 2000s, when close to half said it was their preferred alcoholic beverage,” Gallup said in a report released this month. “Between 2011 and 2013, wine was the second-most-popular drink, essentially tying with beer.”
In 2017, Diageo PLC said it had agreed to buy the Casamigos tequila brand, founded by George Clooney, Rande Gerber and Mike Meldman, in a deal that values the brand at up to $1 billion. The initial consideration for Casamigos was $700 million, with the potential for up to an additional $300 million based on performance over the next 10 years.Major beverage brands — including Diageo DEO, -0.71% and Anheuser-Busch InBev BUD, -0.
Alcohol consumption has remained relatively steady. When Gallup asked, “Do you have occasion to use alcoholic beverages such as liquor, wine or beer, or are you a total abstainer?” 62% of respondents said they drink alcohol. That percentage has remained above 60% for 25 years. It hovered around 70% in the late 1970s and early 1980s but dipped to 58% in 1998.
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