Formula One spent much of the build-up to Sunday's Miami Grand Prix shrugging off criticism it had become boring and uncompetitive with Red Bull in a league of their own winning every race.
While Tom Garfinkel, CEO of the Miami Dolphins and Hard Rock Stadium that hosts the race, cannot do anything about the on track product, they have upped their entertainment game by adding new glitzy elements to the total 'fan experience'.
But the reality for every promoter is that in the world of fickle fans you now need to "Entertain to Survive". Nowhere is that concept of 'fan experience' more understood than in South Florida where sports, concerts and the beach are all jockeying for a slice of the entertainment dollar. "It's really important to be able to provide a good experience, get people in and out of here without three hours of traffic and lines at concessions and bathrooms so we tried to hold the number this year.No sporting event attracts A-listers like Formula One and Miami was again a magnet for celebrities and titans of industry, pulling in some of the world's wealthiest industrialists like Tesla and Twitter owner Elon Musk and Amazon founder Jeff Bezos.
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