Clever new mapping service What3Words can be had in your car - but does it work?
► You can use it in-car with Ford and MercedesEver tried to visit somewhere that has a huge acreage but only one postcode? Do you find using super-accurate coordinates to nail down a precise location far too fiddly?might have the answer. What3Words claims that 70 per cent of addresses don't take you to the front door, and 74 per cent of 3000 people surveyed across the UK, US and Germany admitted they struggled to find locations because of wonky addresses.
So What3Words has cut up the entire planet into 3m2 squares, each of which is given a name consisting of three random words. So the front door of 10 Downing Street is 'indoor.myself.rather'; the front door of our office is 'feel.dose.expert'. What3Words says it's used by businesses that deliver and can help the emergency services locate you, especially in the wilderness.
There's an app for iOS and Android devices that allows you to find these three words, but it requires a bit of a brain reset. It seems odd, but you can't key in an address to find the appropriate three words on the app – instead you need to either use your current GPS location or trawl the map for it. Also, the app doesn't provide its own direct navigation to that exact point, relying on third-party mapping like Google, Apple Maps or Waze to do it.
What3Words is more user-friendly in those instances where it has teamed up with car manufacturers. Ford, for example, lets you use What3Words via its Sync AppLink catalogue, while Mercedes goes one step further by letting you type What3Words 'addresses' into the MBUX nav if it's connected to online services.
While testing, we tried it with numerous locations including a fast food drive-thru via Ford's AppLink system. After finding the three words on the app, that point then gets sent to the car's in-built navigation system and we're on our way. You can also use voice control to find a map point, provided you already know the words. It takes an extra few seconds to retrieve the words required, but could be of benefit if it reduces the number of U-turns in that journey's last mile.
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