When the internet first came to China, the Chinese Communist Party saw it as a threat. But it didn’t take long for the Party to start thinking about gamifying good behavior: (From 2017)
Although Liu hadn’t signed up for Zhima Credit, the blacklist caught up with him in other ways. He became, effectively, a second-class citizen. He was banned from most forms of travel; he could only book the lowest classes of seat on the slowest trains. He could not buy certain consumer goods or stay at luxury hotels, and he was ineligible for large bank loans. Worse still, the blacklist was public.
These numbers were communicated to me through a credit gauge similar to Zhima Credit’s, down to the color coding of scores. I learned that my credit score had dipped by a few dozen points. There were four or five attempts to take out credit in my name that I didn’t recognize.
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