All-access approach dreamt up by Big 12 commissioner Brett Yormark adds an even more professional polish to an increasingly professional college game.
Commissioner Brett Yormark's vision for the Big 12 includes a kind of access that could change how we watch college sports.On a November afternoon in 2024, Texas Tech’s football team is driving against TCU late in the second quarter. On third down, the Horned Frogs call for a blitz, and they pressure the Tech quarterback into an interception returned for a touchdown.
From an entertainment perspective, this sounds all sounds deliciously compelling. The man who dreamed it up, Big 12 commissioner Brett Yormark, used to oversee Roc Nation, the multimedia agency founded by rapper Jay-Z. That’s the kind of background that teaches an executive how people can be his valuable product.Look, there’s no need to keep pretending to be Pollyanna about college sports losing its innocence.
And despite what you might have heard, when that happens, it’s not going to financially cripple athletic departments or spell the end of fan interest. NIL money didn’t hurt attendance or TV ratings. Official employment contracts won’t either. And if that’s the case? Ideas like Yormark’s – in which players have microphones on their uniforms and cameras at their lockers – will seem less exploitative. Among those other changes, according to CBS Sports, the Big 12 commissioner also has floated the idea of having teams travel to Mexico to play football and basketball games, as part of an effort to expand the league’s brand.
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