Canberra businesses get creative in ways you would not expect from a traditional milk and bread store.
Personalising business had reached a new level at the rustic Barton Grocer, owned and built from scratch by Domenic Costanzo.
"My wife studied marketing and advertising and she is a whizz on it. It's been a big key but I'm not allowed to touch it," Mr Costanzo joked. "We can't compete with the convenience of the big supermarkets, but we want everyone who lives across the road to come in, buy the milk have a chat, even if it's telling their life story," he said.
"There's been a surge in a marketing technique called 'brain stories' where businesses tell the stories of their staff and store.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Why lower housing prices are not translating into more affordable housingFalling house prices are doing little to improve housing affordability, with the latest survey showing the proportion of income required to meet loan repayments actually increased at the end of last year.
Read more »
Locals near the Bunyip bushfire have been told to stay putThe moment a home caught in the Victoria bushfires exploded has been caught on camera.
Read more »
RBA stays on hold, giving a cooling economy the benefit of the doubtThe RBA once again holds off changing tack on interest rates, despite the headwinds from low wage growth, falling property prices and poor consumer sentiment buffeting the economy.
Read more »
Bullsbrook bushfire downgraded but residents urged to stay alertA bushfire burning in Perth's north-eastern suburbs is downgraded to watch and act, but residents are being advised to stay alert.
Read more »
Queen saw it 'fitting' that she post on Instagram for the first timeQueen Elizabeth II has posted on Instagram for the first time, sharing an image and personal message about her latest visit to London's Science Museum with the Royal family account's 4.7 million followers.
Read more »
Queen hits 'share' on her first ever Instagram postShe may be 92-years-old but the Queen is keeping up with the digital age, uploading her very first Instagram post. 9News
Read more »
Mario Balotelli posts goal celebration to Instagram during matchItalian striker Mario Balotelli creates a stir by posting a goal celebration to his 8.4 million Instagram followers during a French league match.
Read more »
This man was the Instagram champion of his time for TasmaniaLong before Instagram and camera phones, a pioneer photographer set out to capture Tasmania's most wild and remote places on a packhorse.
Read more »
US House Panel launches Trump 'abuse of power' probeA committee of the US House of Representatives is seeking documents alleging obstruction of justice, corruption and abuse of power by President Donald Trump and his aides.
Read more »
House explodes as massive Bunyip blaze threatens to burn more homesFirefighters and residents are bracing for more homes to be lost to a massive, out-of-control bushfire that is threatening at least seven Gippsland towns east of Melbourne.
Read more »