In largest marketing campaign to date, Hotel Indigo inspires next-gen explorer

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In largest marketing campaign to date, Hotel Indigo inspires next-gen explorer
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itemprop=description content=The IHG property recently discovered that 73 percent of respondents feel it is important for their host hotel to be connected to the local neighborhood, the stat sparking new advertising.

Seán McGirr to succeed outgoing creative director Sarah Burton at Alexander McQueenHospitality group InterContinental Hotels Group’s Hotel Indigo recently discovered that 73 percent of respondents feel it is important for the hotel they stay in while traveling to be connected to the local neighborhood — the stat has sparked a new campaign.

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