Indonesia has banned e-commerce transactions on social media platforms, the trade minister said on Wednesday, in a blow to short video app TikTok, which is doubling down on Southeast Asia's biggest economy to boost its e-commerce business.
The government said the move, which takes effect immediately, is aimed at protecting offline merchants and marketplaces, adding that predatory pricing on social media platforms is threatening small and medium-sized enterprises.billion of dollars in Southeast Asia, mainly in Indonesia, over the next few years in a major push to build its e-commerce platform TikTok Shop.
A TikTok Indonesia spokesperson said it would pursue a constructive path forward and was "deeply concerned" with the announcement, "particularly how it would impact the livelihoods of the 6 million" local sellers active on TikTok Shop. He warned of letting social media become an e-commerce platform, shop, and bank all at the same time.
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