Trump has time to fine-tune his pitch, but his 2020 campaign team is already building a more sophisticated operation than the president relied on four years earlier.
Partway through an 88-minute speech to Republicans at a black-tie fundraising dinner this month, President Trump spent six minutes wondering aloud about the theme for his reelection campaign.
“In 2016, Donald Trump won the Oval Office because he was the candidate of change,” Karl Rove, President George W. Bush’s campaign strategist, said during an interview in his Austin, Texas, office. Shiny new flat-screen TVs hang from the walls in a war room area. Down the hall, workers are building a television studio where officials and surrogates will be able to conduct live interviews without leaving the office. Outside the windows of a massive conference room, the nation’s capital unfolds below with only one significant landmark out of view: the White House.
“The difference here is there is going to be a juggernaut behind him,” he said, referring to the cash infusion from traditional Republican donors. The challenge for Trump will be striking a balance among touting his accomplishments, dismissing Democrats as socialists and maintaining the banner of change. That challenge is compounded by the record, which includes policies unpopular beyond his core supporters such as building a border wall and separating asylum-seeking parents from their children.
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