EXCLUSIVE: In the decade since Netflix upended the entertainment business by releasing House of Cards, calling-card originals have gone from subscriber catnip to a ubiquitous feature easily taken f…
Streaming
That’s one of the key takeaways from a new survey titled “What Will They Pay For? The Mind of The Modern Subscriber” from the consumer insights division of Publisher’s Clearing House.
“It is glaringly clear is that having movies and TV shows are now, simply, table stakes,” writes Shapiro, former cable network chief who is now a producer, professor and industry consultant. “They are not at all a differentiator: Every service has them. In streaming TV, scripted and non-fiction TV are an expensive, hit-driven, share-shift model. Consumers of all ages and incomes will sign up for them, to binge something.
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