The company that produces branded water for celebrity chef Pete Evans has rejected a finding that it made incorrect health claims in advertising for the product | carawaters
Play video The alkaline water is stocked in Woolworths and Harris Farm and Mr Evans promotes the water on social media, receiving royalties from sales of his brand. "Pete has always been an advocate of the alkaline space and it just so happens he has always been interested and we said 'If you want, do your own brand'," said Mr Pettaros.
" Loading However Advertising Standards found claims made by Alka Power on its website that the product will deactivate a peptide secreted in the stomach called pepsin, increase bone density and that sugar is one of the most acidic foods were all incorrect. It upheld the complaint on the basis of a breach of section 2.1 of the AANA Food and Beverages Advertising and Marketing Communications code which deals with misleading and deceptive claims.
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