Let's continue to support our independent shops
When it comes to Christmas sales, it's tempting to get online and beat the rush by shopping from the comfort of your own home. However, there are still many of us who like the thrill of the chase in person and choose to head out in the wild to brave the sales.
Kirsty Hole, co-owner of 101 Vintage, said it has been busier as it is the store's second Christmas in its bright orange, eye-catching shop. The store has a steady stream of customers who are keen to find a special item. The shop specialises in USA-sourced, vintage pieces. "People want things to last if they spend their money. They don't want to have to keep spending it again," she added.
"I don't know if that's down to Covid or not but the cost of living has definitely had an effect. We had a really busy Christmas Eve but we attributed that to the Royal Mail strikes as people didn't want to buy online and get things delivered. It's been crazy and unpredictable." The shop has established itself on the high street and has a strong loyal customer base. This has meant that the shop is able to compete with bigger brands offering large discounts on the seasonal stock.
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