India's NDTV shares rise as founders plan to sell stake to Adani

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India's NDTV shares rise as founders plan to sell stake to Adani
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Shares of Indian news broadcaster New Delhi Television Ltd rose over 4% on Monday after founders Prannoy Roy and Radhika Roy said they would transfer their 27.26% stake in the company to the Adani Group.

A microphone of New Delhi Television is placed on a tripod along a roadside in New Delhi, India, August 26, 2022. REUTERS/Adnan Abidirose over 4% on Monday after founders Prannoy Roy and Radhika Roy said they would transfer their 27.26% stake in the company to the Adani Group.control 64.71% of NDTVInvestors might take interest in NDTV's stock in hopes of improving financials, said N. Chandramouli, chief executive of TRA Research.

A majority of news channels in India use BARC's television audience viewership data, an important metric to draw advertisements.Both NDTV and TV18 had flagged reducing ad revenues in the September quarter. TV18 also said its second-quarter revenue fell year-over-year "primarily due to de-growth in advertising revenue."

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