As Meghan, the Duchess of Sussex, soft launches the first official product from her new lifestyle brand - a strawberry jam - Grazia looks at how American Riviera Orchard became the former Royal's bigg
As Meghan, the Duchess of Sussex, soft launches the first official product from her new lifestyle brand - a strawberry jam - Grazia looks at how American Riviera Orchard became the former Royal's biggest bid for success yet...– other than an image of white linen embroidered with the name American Riviera Orchard and a logo in golden calligraphy.
A documentary series about their personal story became one of the platform’s most-watched of all time, but their other shows – one on the Invictus Games and another about world leaders – made less impact. Meanwhile, a now-dissolved $20m deal with Spotify resulted in only 12 episodes of Meghan’s Archetypes podcast. Spotify’s head of podcast innovation and monetisation later referred to the couple as ‘grifters’.quickly became the fastest-selling non- fiction book of all time.
Despite no longer being working royals and being widely criticised in the press, they still enjoy regal clout and a huge fanbase in the US. Meghan is wise to have used her title of Duchess of Sussex in announcing the business. ‘There’s a lot of class reference in the branding,’ says Greene. ‘“American Riviera” sounds like old money – and then “Orchard” gives it this folksy, Hamptonsy, Ina Garten feeling.
Judging by the Instagram video, it seems that Meghan will not only be the personality behind American Riviera Orchard, but the face of it too – another smart decision. ‘She’ll be able to stream content from her home and once again open up their private world as she presents the products,’ says Stevenson. ‘That’s extremely powerful in today’s world, when people want real life.’
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