Martin Margiela was born OnThisDay in 1957 🤍
Photography by Daniel Stier
In 1939, one M. Andre Peuble took over the building and founded the prestigious L’Ecole Professionnelle de Dessin Industriel. The vast majority of Paris’s industrial design luminaries from that period were alumni including the designer of the iconic Klein-blue Gitanes packet, complete with whirling Romany dancer and curling plumes of smoke.and his team arrived in December 2004, the place had been empty for a decade or more.
Of course, not just any old white will do. White emulsion is chosen to paint all surfaces for two reasons, both for its matt finish, and the fact that it is impossible to clean – any wear and tear caused by daily comings and goings are therefore left to tell their story for posterity. Paint is never applied to the whole space at the same time, so some of the rooms are almost yellow with age, while others are pristine in appearance – well, not quite.
Today, there is a full-time employee personally responsible for ensuring white remains central to the brand’s philosophy and aesthetic. This person orders the “blousons blanches” that all staff are requested to wear. The long version is the same as that worn by models in fittings, and the shorter coat is famously the uniform of the petites mains who execute the fine workmanship in the Paris haute couture ateliers.
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