Campaign is moving soon to bigger premises from where they hope to overtake frontrunner Liz Truss
Rishi Sunak’s daughter was initially confused when she saw him going out the door the day after his resignation, asking him why he was still wearing a suit if he no longer had a job.
Sunak professes to have a hip-hop playlist to get pumped up for speeches, though he admits to listening to the Global station Heart 00s on the way into HQ. And he sticks to Savile Row suits rather than Mark Zuckerberg-esque hoodies.He starts the last leg of the race for the Tory leadership trailing his rival, Liz Truss, in polling and prepared to offer very little in terms of giveaways to party members.
Sunak is particularly proud of his campaign team’s data-gathering nous, starting from their campaign launch, and everything is branded with their QR codes, included branded suncream – “Ready for Rishi, Ready for Sunshine” – which is handed out to journalists along with a Twix and a Sprite, reputedly the former chancellor’s lucky charm snack before a big budget speech. Despite his self-professed “Coke addiction”, he has cut down to just one Coca-Cola a week.
Another key figure is Sunak’s digital guru Cass Horowitz, credited with overhauling his boss’s image at the Treasury with slick videos and social media promotion.
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