The renovation of the historic flagship on Avenue Montaigne marks the completion of a major project for Christian Dior couture CEO and chairman Pietro Beccari.
Soon after joining Dior in February 2018, chairman and CEO Pietro Beccari set out on an ambitious project: renovating the French luxury house’s Avenue Montaigne flagship.
Beccari calls the flagship a “game changer”. “We don’t regard it as a boutique, we see it as a complete experience,” the executive says. Dior stressed the “architecturalExpect the gallery’s white spiral staircase and colourama to become an Instagram hot spot. With the standalone La Suite Dior, the house has made its first entry into hospitality. Also designed by Marino, it offers perks for guests including the opportunity to keep the boutique open through the night for 24/7 access.Christian Dior: Designer of dreams,
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