Observer investigation reveals how the ex-kickboxer and Big Brother contestant from Luton has gone from obscurity to global internet fame in months
reported that Tate and his brother Tristan were “raking in millions from webcam sites where men hand over a fortune as they fall for models’ fake sob stories” – something they themselves described as a “total scam”.
The posts do not come from Tate himself, who does not appear to be active on the platform, but from hundreds of accounts, often using his name and photo, run by his followers – members of Hustler’s University. Members, including boys as young as 13, are told they can earn up to £10,000 a month through lessons on crypto investing, drop shipping and by recruiting others to Hustler’s University, earning 48% commission for each person they refer.
But much of it appears to meet the definition of hateful content set out in TikTok’s community guidelines, which state that TikTok is “inclusive and supportive” and bans content that “praises, promotes, glorifies, or supports any hateful ideology”, including misogyny. We conducted an anonymous experiment with a blank account set up for a teenage boy and were quickly shown content of Tate. After watching two of his videos we were recommended more, including clips of him expressing misogynistic views. The next time the account was opened, the first four posts were of Tate, from four different accounts.
The NSPCC’s Hannah Ruschen, a policy officer, added: “Viewing such material at a young age can shape a child’s experiences and attitudes, resulting in further harm to women and girls in and out of school and online.” In a comment this weekend, TikTok said it took misogyny seriously and was actively investigating whether accounts posting content of Tate were breaching its rules.
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