WFAN has designed the program to make Tiki Barber succeed.
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“Thanks for the introduction, you stupid Chucky doll,” said Bad Tiki, who was created using AI technology. “Good Tiki, finally we meet. I’ve been living in your goody-two-shoes shadow for far too long.” And that is the exact question WFAN and Barber are trying to figure out in afternoons. Does he have the personality for FAN primetime?
While Roberts moved to the top of the marquee and into the show’s driver’s seat, it is Barber whom FAN is counting on to build around and woo sponsors. The initial ratings were pretty good the first month, as from 3-6:30 p.m., “Evan & Tiki” were tied for third in the market with a 6.2 share among the station’s target demographic, males 25-54, while “The Michael Kay Show” continues to struggle at 12th , according to Nielsen Audio.
But it is FAN where Barber has a chance to have the largest voice. He’s following the Boomer Esiason model, as a former great player turned talk show host. FAN has designed the program to make him succeed.Roberts is now in charge of the show with Carton gone. Morash is the third man and, since he enjoys playing up his eating prowess, he comes across as sort of like the show’s Peter Rosenberg, just non-political, more knowledgeable and with a Slurpee in hand.
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