‘Insidious: The Red Door’ Domestic Box Office Dethrones ‘Dial of Destiny’
The box office over-performance of Sony’s Insidious: The Red Door sparked off a heated debate on social media over the weekend, as people wondered why studios don’t invest in more mid-budget movies, as opposed to funneling $300 million into movies like Indiana Jones and the Dial of Destiny. Both are fifth installments in long-running franchises — one is clearly more beloved than the other — but this week, the underdog pulled off something of an upset.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Insidious 5 took the top spot at the domestic box office, with fantastic $32.6 million haul across three days, including the $5 million that it grossed in Thursday previews. This is the second-best weekend debut for the franchise, behind Insidious: Chapter 2, which made $40 million in its first three days and ended its global run with just over $160 million.
Appetite for horror has certainly remained strong in the post-pandemic years, even as big tentpoles such as Ant-Man and the Wasp: Quantumania, The Flash and Shazam! Fury of the Gods raise questions about audience interest in superhero cinema. Insidious 5 defied mixed reviews this weekend, as it exceeded projections by nearly $10 million. Directed by star Patrick Wilson in his feature filmmaking debut, the movie is currently sitting at a “rotten” 37% score on review aggregator Rotten Tomatoes.
Can You Spot the Outlier in This Weekend's Top Five List? The standout performance this weekend, besides Insidious 5, came from the faith-based film Sound of Freedom, which debuted earlier this week to strong response from its target audience of right-wing conspiracy theorists. The movie actually topped the July 4 box office, and added an estimated $16.9 million this weekend, taking its running domestic total to a phenomenal $38 million in under a week.
Debuting outside the top five was the R-rated comedy Joy Ride, which made under $6 million this weekend. This is less than half of what the Jennifer Lawrence-starrer No Hard Feelings debuted with a couple of weeks ago, signaling a renewed interest in R-rated studio comedies. You can watch our interview with Insidious 5 producers Wan and Jason Blum here, and stay tuned to Collider for more updates.
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