Social media influencers will be banned from promoting vaping, tobacco products and weapons on Instagram.
Social media influencers will be banned from promoting vaping, tobacco products and weapons on Instagram as the Facebook-owned platform doubles down on its existing ban on tobacco advertising.Despite the ban, e-cigarette makers had been using influencers to promote their productsProduct endorsements are rampant on Instagram as celebrities and influencers strike deals to talk up make-up, clothing, food and other items.
"Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed," Instagram announced on Wednesday . This is the first time the platform has implemented restrictions around the type of items that can be promoted for branded content.
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