Meta could bring in nearly $2 billion this year from new Instagram and Facebook verification subscriptions, analysts say
, and it offers little beyond paid verification. Snapchat+, which the company says has 2.5 million subscribers, is more about early or exclusive access to new products and features for the app.
," Shmulik said."In that scenario, the role of Instagram is that of a broadcast center, and he's sitting there thinking, 'they're using my platform, and I'm not seeing upside beyond trickle down engagement metrics.'" While Meta's core business is and very likely always will be ads, influencers have been"under monetized" at the company, Shmulik said. With Verified,"the poster is now the customer."
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