Opinion: Instagram realizes that shopping isn't all that important for its platform after all.
In what will be a great start to 2023 for many Instagram users, myself included, Meta announced that the navigation bar will have the 'post' icon back in the center again, instead of the top right in the Feed page., Instagram confirms that while the shopping icon will be removed in February, users will still be able to set up their own store and products regardless, but creating content will be the main focus.
Of course, like every social platform they have to make money, and shopping would be a great revenue stream for it. But to have it replace the 'new post' icon was a step too far for many users, as it added another step to go back to the feed, go to the top right and then create a new filtered photo or video.
With this reversal, however, it could be the first inkling that Instagram is going back to basics - to remember why a lot of users enjoy using the platform in the first place. Discovering and creating content is the backbone of Instagram, something you could argue is more important than Facebook, which seems to be changing into a way of keeping in contact with friends and that's it.next, please.
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