Universal product tagging is rolling out to users in the US.
To tag a product, start by creating a post like you normally would. After choosing your filter and making any adjustments, proceed to the next page and hit the “Tag Products” option. From here, tap the product in your photo or video, and then search for the product to add a tag. Other users will be able to see the product tags in your post and can tap them to make a purchase.
Instagram already has an impressive number of users tagging products in their posts, with 1.6 million people tagging at least one product per week. Expanding the feature to its entire userbase — which is — will help expand the visibility of products through organic, non-sponsored posts that could open an entirely new market of users wanting to share the products they use with friends and family on the app.Instagram says business owners will receive a notification when one of their products is tagged — posts with tagged products appear in a business’ tagged tab on their profile. Brands will also get the option to turn tags from everyone on the platform on or off from their account settings.
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