Instagram will temporarily abandon its controversial full-screen feed rollout and recommend fewer posts from profiles that users don’t follow, after global backlash to its new format. | Anthony Segaert
Instagram will temporarily abandon its controversial full-screen feed rollout and recommend fewer posts from profiles that users don’t follow, afterThe changes, which were part of a trial that was roundly criticised for making the app less personal and more like TikTok, attracted the scorn of some of the platform’s biggest celebrities including Kylie Jenner and Kim Kardashian.
Users criticised the fact that they were seeing less content from their friends, and more third-party videos and posts injected into their feeds by Instagram’s algorithm. The trial’s pause was announced by Instagram’s head Adam Mosseri in anwith tech newsletter Platformer. He said he was “glad we took a risk”, but admitted that the feed was not delivering an enjoyable user experience.
“If we’re not failing every once in a while, we’re not thinking big enough or bold enough,” he told the newsletter. “But we definitely need to take a big step back and regroup. [When] we’ve learned a lot, then we come back with some sort of new idea or iteration. So we’re going to work through that.”Mosseri defended the company’s increased focus on video content, saying the number of people engaging with videos on the platform was growing exponentially.
“[The way people share] has shifted to stories, and it has shifted to DMs and to group chats. More photos and videos are shared in DMs in a day, than are shared into stories. And more photos and videos are shared into stories in a day than are shared to feed.”The trial will finish nearly as quickly as it mysteriously appeared. Mark Zuckerberg, chief executive of Instagram owner Meta, announced the trial in mid-June.
TikTok’s global rise has caused concern for the social platform. Instagram reports 1.3 billion users, while relative newcomer TikTok sits just behind on 1 billion profiles. The trial was the latest in a long line of efforts to replicate the app’s experience on Instagram, which began through the implementation of reels in 2020.
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