Instagram is ditching the 'Following' tab in the Activity feed.
“Simplicity was the driving factor” Shah said in Instagram’s decision to remove the Following tab. Since the original founders Kevin Systrom and Mike Krieger left Instagram last year, reportedly over disputes with Facebook over Facebook-ifying the app, Instagram has gotten a little, uh, busier. It added the dreaded “hamburger menu,” three lines in the top right corner that you tap on to reveal menu options and Facebook notifications – something Systrom and Krieger had long avoided.
Despite Instagram’s decision to debut the hamburger menu, the company does seem intent on keeping the app as simple as it can. Just last week, it launched a standalone messaging app calledthat is meant to send rapid-fire images back and forth to people on the Close Friends list, Snapchat-style. That Instagram launched this as a separate app instead of folding it into the main DM experience suggests the company is indeed reluctant to make things more complicated.
Some people will actually miss Instagram’s Following tab. On Reddit and Twitter, people who were unknowingly part of a test group for a Following tab-free Instagram lamented its disappearance.
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