Instagram wants all its video content in one place
, Instagram says that it’s getting rid of the standalone IGTV app as “part of [its] efforts to make video as simple as possible to discover and create.
” The post also says that any videos in the main app will have a full-screen viewer and tap-to-mute, and that Instagram is working on a consistent way to share the different types of videos . The company is also planning on “testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels” later this year.
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