Instagram, TikTok fuel surge in impulse buying: How to cut back

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Instagram, TikTok fuel surge in impulse buying: How to cut back
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The average American makes $300 in impulse buys every month, with many of those due to social media. Here are some tips on how to cut back.

With surging inflation, the last thing you want are impulse purchases you don't really need. But, many of us are making even more of those purchases due to all the slick ads flooding our social media feeds.

"I literally bought a Nintendo Switch because I kept seeing it on Instagram, so that was a big purchase," Brianna Stryker said."I've bought a lot of things off of TikTok," she admitted."So I'll see skin care products and go to Amazon and order the item right then." A recent survey commissioned by SlickDeals.net claims the average American spends more than $300 impulsively every month, with clothing as the number one impulse purchase in 2022.

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